Facebook advertising – harmful?
Passed along by Howard Tayler, this insightful Veritasium video describes — in an entertaining and easy-to-understand manner — how buying ads (and paying to promote links) on Facebook actually might...
View ArticleKlout scheduler
Longtime readers may remember my endorsing a Web app called 14Blocks for scheduling social-media messages to hit when its data predicted the greatest probability of the largest number recipients....
View ArticleFacebook’s Call To Action Button
If you have a Facebook Fan Page, you may have noticed an addition to your header recently. This new button is labeled: Create Call-To-Action. Here’s how to set up yours. The content you are trying to...
View Article10 ways to use Facebook smarter
Facebook is a major viral-marketing powerhouse. There’s no denying that. According to Social Media Examiner, Facebook dominates sharing activity by a 10-1 margin over its nearest competitor...
View ArticleTen Ways to Use Facebook Smarter
You don’t need a subscription to read today’s post! This is a re-post from the Webcomics.com archive. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as...
View ArticleRipl — No significant improvement in engagement
I have to admit, I was captivated by their Facebook ad. Ripl offered an easy way to create animated posts for social media. The examples were swank, and the promise of increased social-engagement was...
View ArticleStop Promoting to Other Cartoonists!
You see it every day — especially if you’re a member of any webcomics-themed Facebook groups. It’s ubiquitous. It’s pointless. It’s almost entirely useless. But more importantly, it belies a huge lack...
View ArticleOne Simple Step Towards Better Social Media
Wanna do better at social media? It can be boiled down to two sentences. Like less. Share more. The content you are trying to access is only available to members.
View ArticleKeep it positive
In an earlier piece for Webcomics.com, I emphasized the importance of personal branding on social media. I said: Is [my personal brand] accurate? Yes and no. All of the [descriptions] above are...
View ArticleFan Subscriptions: Facebook takes on Patreon
Facebook has rolled out a Patreon-like subscription service — called Fan Subscriptions —for creators who would like to offer premium content for readers. The reaction has been swift — and...
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